Built for founders with the ambition to build consumer icons.
GetIntoD2C is an India-focused D2C growth studio and founder community for consumer brands. We operate at the intersection of supply-chain discipline, brand positioning, and contribution-margin economics.
The Growth Studio
A hands-on advisory and execution partner. We work directly with consumer founders on brand diagnostics, whitespace positioning, unit economics architecture, conversion rate optimization, and compounding omnichannel scale.
The Founder Community
An exclusive, invitation-only WhatsApp network and private dinner series. Free of agencies, pitches, or noise—just founders in the trenches trading honest playbooks on sourcing, CAC, RTO, and quick commerce.
A Unit of Parlexa
GetIntoD2C is incubated by Parlexa, an established digital transformation and growth consultancy founded in 2013. We combine Parlexa's decade-long enterprise track record with specialized, agile execution built exclusively for modern consumer product startups.
Experienced operators, in your corner.
We do not believe in theory from the sidelines. Our studio leads and community mentors have launched, scaled, and operated consumer brands across Indian retail and digital channels.
Directs strategic brand diagnostics, whitespace positioning, and contribution-margin economics for early-stage and scaling consumer founders.
Deep operator expertise in zero-to-one consumer formulations, vetting Indian contract manufacturers, negotiating realistic MOQs, and achieving product-market fit.
Specialist in omnichannel performance marketing, CAC optimization, and scaling fast-moving consumer brands across instant replenishment channels (Blinkit, Zepto, Instamart).
Why consumer founders partner with us.
We do not optimize for vanity top-line GMV. Every strategy is built to protect contribution margin (CM2 and CM3) after logistics, COD, and ad spend.
You work directly with practitioners who have built brands, managed factory runs, and solved courier transit hurdles firsthand in India.
Our founder community is completely free of sales pitches, service agencies, or self-promotional spam—strictly genuine peer collaboration.
Six consumer categories. Calibrated for India.
How founders work with GetIntoD2C.
1:1 Studio Diagnostic Session
Apply for a focused diagnostic review with Abhinav Arora and the studio team to examine your margin leaks, positioning whitespace, or launch roadmap.
Curated Founder WhatsApp Group
Apply to join our vetted, invitation-only network of consumer founders sharing manufacturer recommendations, instant delivery playbooks, and peer advice.