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The D2C Launch Checklist.

The step-by-step checklist we use with founders to go from idea to a sales-ready brand — without the expensive mistakes.

• Idea, category and demand validation
• Choosing and negotiating with a manufacturer
• Registrations, labelling and compliance by category
• Packaging that sells — and survives delivery
• Pricing and unit economics, with a worked example
• Website, marketplace and quick-commerce readiness
• Your first 100 customers
• The numbers to track every week

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