Cohort 03 · Capital · Scale & raise
Capital: scale hard, and raise on the right terms.
For brands 6 months+ in market or doing ₹5L+ in monthly revenue — ready to scale hard and raise.
Is this you?
This cohort is for you if…
- You’re 6+ months in market, or doing ₹5 lakh+ a month.
- Growth is real, but systems, reporting and team haven’t caught up.
- You want to expand into new channels, cities or offline retail.
- You’re planning to raise and want to do it on the right terms.
What we work on together
The Capital programme.
01
Scale playbook
Which channels, cities and SKUs to scale — and which to cut.
02
MIS & metrics
A monthly MIS that operators and investors trust: CAC, contribution margin, repeat and cohorts.
03
Distribution expansion
Modern trade, general trade, quick commerce and distributor partnerships.
04
Team & operations
The hires, processes and partners that let the founder step out of daily firefighting.
05
Fundraise readiness
Story, deck, data room and realistic valuation expectations.
06
Investor access
Introductions to our curated network of investors when the brand is ready.
What you leave with
Outcomes we build towards.
Every brand is different, so your onboarding plan sets out the exact deliverables and timelines for your brand.
- A scale plan with clear priorities
- Investor-grade MIS and metrics
- A fundraise-ready deck and data room
- Access to our curated investor network
- A clear view of when — and whether — to raise
How selection works
Four steps from application to cohort.
1
Application review
We review each aspect of your application to make sure we are the right fit to build together.
2
Founder screening call
A short call with you to understand your vision and where the gaps are.
3
1:1 Sr. Partner call
You present your idea and brand, and get one-on-one insights and an honest analysis from our Sr. Partner.
4
Cohort onboarding
Based on the Sr. Partner’s review, your brand joins the right cohort — with one-on-one mentoring from founders who have built brands for real.
What founders get
Inside every cohort.
01
A clear playbook
Know exactly what to do, and in what order, for your category and stage.
02
Mentors who’ve built brands
One-on-one mentoring from founders and leaders who have built brands for real.
03
Fewer expensive mistakes
Avoid the MOQ, packaging, pricing and ad-spend traps that sink first-time brands.
04
Supplier & distribution access
Manufacturers, packaging suppliers, distributors and the partners you need to launch and grow.
05
A sales-ready brand
Listings, pricing, margins and channel readiness for D2C, marketplaces and quick commerce.
06
Founder network
Build alongside fellow founders and industry leaders — in your cohort and in our community.
07
Investor access
Access to our curated network of investors once your brand is ready to raise.
₹5L*
A grant for 2 shortlisted startups
Two startups shortlisted from the cohorts receive a grant of up to ₹5 lakh from our network of investors.
*Up to ₹5 lakh, on an equity basis. Terms are agreed with the investor.
Get mentored by leaders from
Our network of mentors
Beauty & personal care
Fashion & accessories
Women’s hygiene
Beverages
Skincare
Beverages
FMCG
Pet food
Fragrance
E-commerce
Activewear
FAQ
Questions about Capital.
Do you invest in brands?
Get Into D2C connects ready brands with our curated network of investors. Investment decisions, and their terms, are always the investor’s.
Is there a fee?
Yes — the cohorts are paid programmes. We share the fee and the exact plan for your brand on the 1:1 Sr. Partner call, once we understand where your brand stands and what it needs. Applying, and the screening call, are free.
How does the ₹5L grant work?
Two startups shortlisted from the cohorts receive a grant of up to ₹5 lakh from our network of investors, on an equity basis. Shortlisting depends on the progress and potential of the brand, and the terms are agreed with the investor at the time.
Do you guarantee results?
No one honest can. We commit to the work, the mentoring and the deliverables agreed in your onboarding plan. Sales, funding and approvals depend on the market and on execution by both sides — and we’ll be straight with you about all of it.
Applications open
Ready to apply for Capital?
Tell us about your brand. Our team reviews every application personally.